This year for part of our filmmaking assignment, my class will be entering the Kodak Commercial Awards. This is a 16mm film competition where a number of students from the UK compete to create the most creative and professional commercial following a brief. This year there a three different briefs from three different companies to create commercials for, at the minimum we need to do at least two commercials or we could even do all three, depending on time and quality.
The three briefs came in recently and each client is hugely different from the last. The first client is Scunci UK, they have a product called the Scunci InstaTwist that is an electronic hair tool that helps create braid effects. They are looking for a 30 second TVC that communicates the fun, cool nature of the brand and is aimed towards their audience of girls who are teenagers to early 20's. Upon first glance I was initially put of by this brief, but after been given time to think, this brief offers room for a lot of creativity and gives experience at working to a brief where I'm not the client and not making something for myself.
The second client is Go Outdoors, the UK's largest outdoor retailer for equipment used in camping, walking, cycling and climbing etc. They're looking for a commercial that is aimed towards anyone who enjoys The Great Outdoors and anyone who could or should as well. They want to communicate how fun and rewarding all these activities can be and that Go Outdoors is the place to get your professional equipment at great prices. It should be a confident, encouraging and fun commercial that shows all the important activities that Go Outdoors caters for. The first impression for this brief is that this will be a fun, outdoors shoot that will look great on camera, but looking further into it, many of the ideas for this are just so grand and epic and without any of the important equipment from Go Outdoors, it might just be too big for us to take on at the moment. I think weather or not Go Outdoors can supply us with equipment may make or break this commercial.
The third and final client for the commercial briefs is Think! the road safety campaign. Due to an article from The Daily Mail claiming pedestrian mobile phone injuries have doubled in the past five years, Think! want to make a film to make people stop and think about their behaviour when walking along streets looking at their phones. The audience for this is huge because everyone is guilty of doing this and although Think! want to get across the seriousness and the danger of this situation, they are also allowing room for comedy with how irritating this can be to over pavement users. The key is to show how dangerous this is or how much their missing out on by been sucked into their phones. The idea for this commercial is very open and allows for a lot of creativity, I'm drawn to the more comedy aspect of commercials and films so this helps me play to my strengths in many ways if I can find the right idea.
All three briefs offer the opportunity to make a creative and professional commercial and I'm so happy were been given the chance to maybe work on all of them. It very much comes down to which commercials can we make the best and execute with the highest quality. After we pitch ideas, this will become more clearer.
Sunday, 27 September 2015
Tuesday, 22 September 2015
Filmmaking- Film Initial Ideas
After just returning back from summer and starting level 5 on the Creative Film and TV Production course at university, the first lesson back with our new timetable is Filmmaking. With the two new pathways that were introduced we had the choice between Digital Production and Filmmaking, I choose Filmmaking and this first lesson was to just introduce us to our new briefs and what we should expect and what is to be expected from us this year. Once we understood what each brief entitled and what we would be producing, we were asked to just briefly right down some quick initial ideas for any films we might try to write or create this year. We then went round the table with everyone sharing one or a couple of their ideas to see which ones stood out and got the room talking about it. These are a few of my quick ideas I wrote down.
Film Initial Ideas-
TRASH- Trash is a short film about the broad stereotype that is trash. It explores how people are viewed and what it means to be trash, some people embrace the term trash such as punk rockstars and also filmmakers who create trashy movies (Johnny Rotten and John Waters). Trash can also be used as a demeaning term to make people feel bad, because of maybe the wear people dress or if they don't have a lot of money. Trash would follow the story of two students who have recently started education in either college of university, these students will be the opposite of each other. One student will have moved out and living somewhere and struggling to get by and have a job, whereas the second student will be continuing to live at home and not struggling or working thanks to their parents. The first student will be judged for what they wear and how they look whereas the second student will be favoured upon greatly due to having nicer and more socially acceptable clothes. Then the story will start to examine how they act and how they treat others and show how the first student is much more caring and appreciative to people and life whereas the second takes things for granted and treats people mean because he thinks he's better than them. The film will try to show as much as possible between these two characters and allow the audience to decide at the end on their own definition of Trash and which if either they think is classified as it.
Critics- Critics is more of a feature length film idea that revolves around these three critics who are best friends. A film critic, a restaurant critic and a hotel critic, who once a year schedule one amazing weekend a way together because their jobs happen to cross over. They use this to their advantage to get away from wives and girlfriends and get a free weekend a way at a fancy hotel, with an normally expensive but free meal at a high class restaurant and finished off with a movie premiere. The plot is still under construction cause there needs to be something happening throughout this weekend or something to go wrong but still undecided.
Untitled Journalist/Political Drama- A more recent idea I had follows a young journalist who receives a tip from a source that this business tycoon turning politician is laundering money out of his companies. The politician of course denies all claims and tells the journalist to stay away. The journalist begins investigating and manages to get records of the companies income and spending expenditures and sees the missing money been moved to an unknown account. He then takes this information to a established newspaper/ news company to see if they would be interested in the story, a second journalist sees interest in the story but knows he needs more evidence, he points the first journalist to a man who might be able to see who owns the account and where the money is going. It is discovered that the account has been used or draws similarities to an account used by a hitman and that the politician might be trying to assassinate someone. The journalist has to uncover weather this is true and who the target is before its too late.
Film Initial Ideas-
TRASH- Trash is a short film about the broad stereotype that is trash. It explores how people are viewed and what it means to be trash, some people embrace the term trash such as punk rockstars and also filmmakers who create trashy movies (Johnny Rotten and John Waters). Trash can also be used as a demeaning term to make people feel bad, because of maybe the wear people dress or if they don't have a lot of money. Trash would follow the story of two students who have recently started education in either college of university, these students will be the opposite of each other. One student will have moved out and living somewhere and struggling to get by and have a job, whereas the second student will be continuing to live at home and not struggling or working thanks to their parents. The first student will be judged for what they wear and how they look whereas the second student will be favoured upon greatly due to having nicer and more socially acceptable clothes. Then the story will start to examine how they act and how they treat others and show how the first student is much more caring and appreciative to people and life whereas the second takes things for granted and treats people mean because he thinks he's better than them. The film will try to show as much as possible between these two characters and allow the audience to decide at the end on their own definition of Trash and which if either they think is classified as it.
Critics- Critics is more of a feature length film idea that revolves around these three critics who are best friends. A film critic, a restaurant critic and a hotel critic, who once a year schedule one amazing weekend a way together because their jobs happen to cross over. They use this to their advantage to get away from wives and girlfriends and get a free weekend a way at a fancy hotel, with an normally expensive but free meal at a high class restaurant and finished off with a movie premiere. The plot is still under construction cause there needs to be something happening throughout this weekend or something to go wrong but still undecided.
Untitled Journalist/Political Drama- A more recent idea I had follows a young journalist who receives a tip from a source that this business tycoon turning politician is laundering money out of his companies. The politician of course denies all claims and tells the journalist to stay away. The journalist begins investigating and manages to get records of the companies income and spending expenditures and sees the missing money been moved to an unknown account. He then takes this information to a established newspaper/ news company to see if they would be interested in the story, a second journalist sees interest in the story but knows he needs more evidence, he points the first journalist to a man who might be able to see who owns the account and where the money is going. It is discovered that the account has been used or draws similarities to an account used by a hitman and that the politician might be trying to assassinate someone. The journalist has to uncover weather this is true and who the target is before its too late.
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