Filmmaking- Target Audience

When creating any product or film, it is important to know and understand the target audience, so you can market it and attract your audience to buy or show interest in the product. The commercial we're creating is for Go Outdoors, so it needs to appeal to Go Outdoors target audience and be in theme with something that would interest them. From research into Go Outdoors previous advertisement campaigns, I've found out that my concept is not far from something they'd already tried, so it would fit in with the style and tone of what they've been doing. Go Outdoors sells a wide variety of outdoor activity wear and equipment and sells to men, women and children who are interested. It's audience is anyone who loves the outdoors, it hopes to intrigue and show off how good the outdoors is and then supply the necessary equipment. Although Go Outdoors does sell children's clothing and equipment, the idea is to peak their interest in the outdoors and the equipment, as there parents will probably be the ones paying and the ones with the money.

Go Outdoor's appeal and audience is very wide, as can be seen on this website here, that features a presentation about marketing for Go Outdoors.

Marketing Presentation: https://prezi.com/vsw8y1zwqulw/copy-of-marketing-go-outdoors/

The presentation states that:

• Go Outdoors is aimed towards an audience who enjoy an active lifestyle, such as walking, hiking, camping, fishing and climbing.
• Variety of ages (depends on the product).
• Aimed at all classes with affordable prices.
• Products for both genders.
• Stores positioned next to popular outdoor activity locations.
• Stores also located according to income statistics; low income and high income areas.  

The presentation also goes into how Go Outdoors is now active on social media, such as Twitter and Facebook to reach more people with it's deals, and how it hasn't reached a huge audience through social media. Leading me to believe Go Outdoor's audience are less in to technology and social media and even more about the outdoors than originally thought.

The story in our Go Outdoors advert is quite good at showing most ages and both genders enjoying the outdoors. As it shows a boy and girl growing up, becoming teenagers and then adults, and eventually parents, it does a good job at showing all age ranges and even families enjoying the outdoors together.