Thursday, 20 October 2016

Minor Project- Audio Quality Vs Video Quality

Minor project, along with dissertation, is the first module of our third year studying Creative Film and Moving Image Production. It's main aims as a module is to helps us focus on a single practice within the industry, and enhance and develop technique and skills within this role. It's a research based module primarily and helps establish opportunities in the future. This is also one of the modules that is heavily focused on the technical aspect of the course. My main area that I want to specialise in throughout my third year of university is writing, but this module I'd like to focus on something else, something that can match the aims and goals of the module better and more suited to the objectives, so I've decided to focus on editing for my minor project.

Specifically, audio quality Vs. video quality. On the surface this doesn't appear to be the most ground breaking area I could've chose, but with been a film student I wanted the area to apply to me as a student now and to be able to have instant results and effects on my work while still at university. It will also be going deeper than just audio vs video, and into editing software, and featuring more technical aspects that can develop and provide solid research that'll support my ideas throughout the module. From my basic research, there is already talk online about this debate, especially on the YouTube space, with content creators wanting the best audio and video quality they can get for their audience. There are articles online discussing the argument and we've also had quick talks about it in sessions and lectures, where the primary consensus seems to be that audio quality takes priority over video quality. An audience would rather be able to hear whats going on clearer than see whats going on clearer. If you can't hear or understand the dialogue, then you're struggling to follow the plot and it takes you out of the movie, no one wants to listen to horrible audio. Whereas if the video quality isn't good but you can still hear whats going on, it makes it a little easier on the audience and helps fill in gaps here and there. I want to be able to put this to the test. I want to experiment with audio quality and video quality to see which means the most to the audiences, but I also want to experiment with different types of genre and different styles of filming to see if this changes from what you might expect. Some genres may find it more beneficial to have better video than audio and this will be an aspect I would like to explore.

I'm hoping to look into how this affects styles such as found footage and audition tapes etc. Different methods and styles of filming but may reflect on how one area maybe more important than the other. The results from this module will help me determine how to improve student quality audio and video and boost it up to an acceptable standard, if not already, and also learn on depending what you're editing that maybe you should focus on one area more than the other, cause the audience is going to appreciate that more and altogether will improve better storytelling through the edit. The finished product of the module along with all the research and development will be a final 3-4 minute video featuring clips and genres with bad audio and good video and vice versa to present in front of an audience with a survey to gather findings. It will range a variety of genres and storytelling styles and will also include my efforts of improving low quality audio and video and trying to restore them to a high level, through the industry and my own techniques.


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