Filmmaking- Pitching Treatments (Kodak Commercial Awards)

After coming up with and producing our treatments for the Kodak Commercial Awards, we were to pitch them on Monday 28th September to our tutors to see which ideas have potential and need to be developed. When roughly writing down my ideas, I had two ideas for the Think! campaign, one idea for Go Outdoors and one idea for Scunci. When it came to pitching I only pitched my strongest idea for the Think! campaign and my only idea for Go Outdoors. I wasn't confident in my Scunci idea so decided to leave it out and focus on my strongest and favourite pitches. 

My first pitch was for the Think! Campaign and the basic premise was about a cast and crew getting ready to film a commercial about people using their phones in the streets and being careless. The director tells the actor what he wants and then yells action to start filming. The actors real phone goes off causing the crew to halt filming and moan, the actor walks off screen but is still hooked up to microphone so we can hear him texting and talking. From the crews reactions we know he's walked onto the road and from the sound we hear him being hit by a car. The director believes this to be acting and was the perfect shot, not realising whats happened. The screen cuts to black and we hear an ambulance coming from the distance. I tried to be original as I could with this and wanted it to stand out amongst the other great ideas. The reactions and responses from the tutors and my classmates seemed positive and I am to further develop this idea and merge it with Drew and John, who have similar ideas.

My second pitch was for Go Outdoors, the idea for this didn't come to me until a day before the pitch so I wrote a quick and rough treatment to pitch on the day. The basic idea is that it's a love story between two kids and shows their relationship growing through their shared love for the outdoors. From having their first kiss to them getting married and having kids of their own, while incorporating all the great activities and hobbies Go Outdoors supplies for like, Camping, Hiking, Cycling and Climbing. This idea seemed to go over quite well with my classmates and the tutor, and might be the chosen for the actually commercial if I can develop it more and provide the right amount of research and work to back it up. 

Overall I feel the pitches were a success and there and many of my friends pitches such as Drew, John and Glenn were really good as well and I would love to help develop their ideas as well. If we manage to narrow down which ideas have the best potential and develop them in the right amount of time, we should hopefully finish with some interesting and quality commercials for the awards.