Kodak Commercial Awards Ideas-
Think! Campaign-
A man is walking down the street on his
phone and he stops in the middle of the street to watch a video, he puts his
earphones in and starts playing the video, from over the shoulder we can see
the video is of people walking around the street doing nothing and the sound is
very ambience of that. We then cut to a front shot of the man looking down at
his phone and loud action music starts to play and action starts happening all
around him, such as two men having an epic sword fight, a policemen chasing an escaped
convict, parkour stunts and flips, a Mexican stand off. Very exaggerated over
the top movie clichés happening all around him.
The man then takes out his earphones and
all the loud music and action stops and is very much like what he was watching
on his screen of people just walking around. He puts the earphones back in and
start watching the same video and the world around him changes back into
action, with bank robbers running out into a getaway car and zombies roaming
all over the place and the second a zombie gets close to him and almost bites
him, he takes the earphones out and a normal man bumps into him. The man looks
confused and puts his phone in his pocket and walks away.
The screen will read something like
‘Missing out? The real world has no pause button’ and then the Think! Logo.
Another idea where the commercial is a film
crew getting ready to film a commercial about awareness while using your phone
is the streets. The crew is all ready to film and the director is talking to
the actor, going through everything that will be happening in this scene. The
actor is supposed to be walking down the road on his phone and forget to look
when crossing the road in get in an accident. The director then moves behind
the camera and yells action! The actors real phone goes off and he pulls it out
and apologizes for it and asks if they can cut, he starts reading a text and
laughs and says he’ll be one minute just got to text his friend back, the crew
all moans and the actor walks off camera, his microphone is still working so we
can hear him laughing and talking to himself as he steps out onto the road. We
can hear the crew asking what’s he doing, and does he know where he’s going? We
hear a car brake really loud and a thud from where the actor has been hit. The
crew all screams in shock and we hear the director yell Cut! That was perfect!
Tony that was brilliant you damn method actor. The director turns to the
cameraman and asks if we got it? The cameraman says he thinks we missed it and
the director shouts damn it! We’re going again! From the top Tony… Tony? The
screen cuts to black and we hear someone ask to call an ambulance and the
director saying, those damn method actors.
Go Outdoors-
Young boy gets a brand new bike and starts
riding it down his street and starts to make friends with all these other boys
who have bikes also and they ride them around the streets and town until he
meets this girl riding by herself on a bike, he starts to ride with her and
then it cuts to them walking through a forest and up a hill (Roseberry Topping)
and they have their first kiss. Then we cut to them older in teenage years
going camping with friends, all hanging out around a bonfire. Then climbing a
rock with a wedding ring at the top and he proposes to her. Then the two of
them walking through a forest and the camera shows two kids walking behind
them, now they’re married and have children, one boy and one girl. The girl
having horse riding lessons with her mom and then end on a shot of the boy
fishing with his dad. End line- Go Together. Go Outdoors
Scunci UK-
Commercial about two women, one who is
using the Scunci InstaTwist and one who isn’t.
Shows a bunch of scenarios where the one who isn’t using it is late for
a lot of things that the one who is using it, is on time for. Showing her turn
up late for work while the other woman made it on time with her perfectly
braided her. Late for the bus home while the other woman is already on the bus
as it pulls away. Late for the cinema and runs everyone’s experience while the
other is sat at the back enjoying it. Late for a restaurant so she has to cue
outside while the other is already in there eating. Until she finally has a
break down. The woman goes outside and gives her the instatwist and tells her
to keep it.
Don’t lose your head, Stay ahead with the
Scunci InstaTwist.
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