Filmmaking- Editing (Go Outdoors)

When we received the the 16mm rushes back, I was delighted with the quality and standard of the Go Outdoors footage and that Glenn's work as Camera Op was effective and the time we spent getting the shots was worth it. I was comfortable knowing that our Editor Steven would not have too much trouble editing the shots together. Unlike Think! the Go Outdoors edit doesn't require too many special effects if any at all. It's quite a basic cut and assembly of a commercial, except for an appearance from the logo and tag line in the last shot of the edit. Due to me editing the Think! commercial as well, I had to run back and forth between the edits to keep an eye  on how the process was going. Steven started by looking through the rushes and eliminating any of the shots that are unusable or just not up to the standard for the advert. I later reviewed his choices and agreed and with the use of the storyboard, the script and my guidance, he began editing together a first rush of the edit.

We had certain problems keeping the commercial to 30 seconds as multiple cuts had it running over, there was also some problems with shots where they just didn't blend well together or there were little looks towards the camera from actors. We were flicking back and forth between which shot to use for the 'walking as a family shot' and tried multiple cuts to see if it works, eventually I came to the decision just to use the still static shot to get the family in frame and save some time in the edit for later where other scenes could now be stretchered to fit in the final cut. I found some music for the commercial from American band WILD, the song is called 'Back to You' and I felt fit perfectly with the love story and family aspect of the advert and was able to get permission to use it after contacting the band via E-mail. Steven cut and got the song to fit in line with the edit and made sure it ran for 30 seconds. The last step Steven needed to do before completing the edit was color grading the shots to give them a consistent look and feel, Steven was pretty confident in this area and I believe has had experience color grading, so this was not a problem for him as he finalized the edit. Once the edit was complete, we watched it back again and again to make sure it was the best it could be, that it ran for 30 seconds and that there wasn't anything we left out that could've improved it.

Overall I'm happy with the final cut and pleased with the outcome of the edit, knowing the lengths we went through during the shoot. I feel like the edit has been cut well together but maybe the story has been lacking a little and that we maybe didn't get enough shots to make it seem time was passing and that this was a family and not a string of random people doing outdoor activities.